Amazon's AI assists. Yours automates.

Seller Central's canvas answers the questions you ask. Pulsify runs your rules when you're not there.

What is Amazon's Seller Assistant canvas?

Seller Assistant is Amazon's AI helper inside Seller Central. Its canvas, launched in March 2026 for US and UK sellers at no extra cost, turns a question into a generated dashboard: charts of sales, traffic, inventory, and ad performance, alongside recommended actions you can accept. It reasons over your account data and proposes what to do next.

Can Seller Assistant automate my account?

Partly. Amazon says Seller Assistant can reason, plan, and take action on a seller's behalf, naming actions like updating prices and creating restock orders, and reports that sellers accept its recommendations nearly 90% of the time. That last number is the interesting one. Somebody is accepting each recommendation.

That is assistance. You ask, it proposes, you approve. It works on Amazon's data, inside Amazon's walls, on logic Amazon wrote. Useful, and free, and worth using.

Pulsify is the other model. You set the rule once. It runs at 2 a.m. without you.

Capabilities described as of March 2026, from Amazon's announcement.

Where the two part ways.

Pulsify Seller Assistant canvas
Whose logic Your rules, in code you own Amazon's model picks the recommendation
What starts it An event, the second Amazon sends it A question you type, while you're sitting there
How far it reaches Selling, advertising, and your own systems in one script Amazon's action catalog, inside Amazon
What you can inspect The code, and a log of every decision it made A recommendation

You lose the Buy Box at 02:14.

With the canvas, you find out when you next sign in and think to ask. It draws you an excellent chart of the dip. The dip already happened.

Amazon sends an event the moment the offer changes. Pulsify hands that event to your code:

// Win the Buy Box back, but never below your floor.
function handle(event, context) {
  const notification = event.Payload?.AnyOfferChangedNotification;
  const offers = notification?.Offers || [];
  const mine = offers.find((o) => o.SellerId === notification?.SellerId);

  if (!mine || mine.IsBuyBoxWinner) return context;

  const buyBox = (notification?.Summary?.BuyBoxPrices || []).find(
    (p) => p.Condition === "New",
  );
  if (!buyBox) return context;

  const price = buyBox.ListingPrice.Amount;

  if (price >= context.listing.floor) {
    context.listing.set({ price });
  } else {
    context.webhooks.slack.post({
      text: `Buy Box on ${context.listing.asin} went below your floor. Left it alone.`,
    });
  }

  return context;
}

Your floor. Your call on what happens when the winning price is under it. Your Slack. None of that is a setting Amazon exposes, because it is not Amazon's rule. It is yours.

You don't have to write it. Describe it to your agent and it writes it for you. The code is there either way: read it, edit it, or ask the agent to explain any line.

Use both. They do different jobs.

The canvas is a good way to look around. Ask it what happened last quarter and it will tell you, fast. Then take the thing you learned, turn it into a rule, and let it run without you.

Questions

What sellers ask when they're weighing the two.

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