Amazon's AI assists. Yours automates.
What is Amazon's Seller Assistant canvas?
Can Seller Assistant automate my account?
That is assistance. You ask, it proposes, you approve. It works on Amazon's data, inside Amazon's walls, on logic Amazon wrote. Useful, and free, and worth using.
Pulsify is the other model. You set the rule once. It runs at 2 a.m. without you.
Capabilities described as of March 2026, from Amazon's announcement.
Where the two part ways.
| Pulsify | Seller Assistant canvas | |
|---|---|---|
| Whose logic | Your rules, in code you own | Amazon's model picks the recommendation |
| What starts it | An event, the second Amazon sends it | A question you type, while you're sitting there |
| How far it reaches | Selling, advertising, and your own systems in one script | Amazon's action catalog, inside Amazon |
| What you can inspect | The code, and a log of every decision it made | A recommendation |
You lose the Buy Box at 02:14.
Amazon sends an event the moment the offer changes. Pulsify hands that event to your code:
// Win the Buy Box back, but never below your floor.
function handle(event, context) {
const notification = event.Payload?.AnyOfferChangedNotification;
const offers = notification?.Offers || [];
const mine = offers.find((o) => o.SellerId === notification?.SellerId);
if (!mine || mine.IsBuyBoxWinner) return context;
const buyBox = (notification?.Summary?.BuyBoxPrices || []).find(
(p) => p.Condition === "New",
);
if (!buyBox) return context;
const price = buyBox.ListingPrice.Amount;
if (price >= context.listing.floor) {
context.listing.set({ price });
} else {
context.webhooks.slack.post({
text: `Buy Box on ${context.listing.asin} went below your floor. Left it alone.`,
});
}
return context;
}
Your floor. Your call on what happens when the winning price is under it. Your Slack. None of that is a setting Amazon exposes, because it is not Amazon's rule. It is yours.
You don't have to write it. Describe it to your agent and it writes it for you. The code is there either way: read it, edit it, or ask the agent to explain any line.
Use both. They do different jobs.
Questions
One plan, everything included. $249/month with 3 connected Amazon accounts, 14-day free trial, no card required.